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LinkedIn is a powerful tool for digital marketing. If you’re not using LinkedIn to promote your business, you’re missing out on one of the best platforms for connecting with potential customers and growing your business. Here are some simple steps that will help you start using LinkedIn as part of your marketing strategy today:
Be Consistent
Consistency is key. Once you’ve got a strategy in place, stick to it and make sure your posts are spaced out evenly. Posting on a regular schedule will help build trust with your audience so they know when to expect something new from you.
And don’t forget about timing! Don’t just post whenever the mood strikes; instead, plan ahead by scheduling out when certain types of content will go live over time. This helps ensure that all of the links are being shared at optimal times throughout the day (and not just when everyone’s asleep).
Define Your Audience
Your audience is the key to your success, says Bret Talley. The more you know about them, the better you can tailor your message and find new ways of connecting with them.
LinkedIn is an excellent place for marketers to start developing a deep understanding of their target audience–but it’s not always easy! There are so many different types of LinkedIn users out there that it can be difficult to know where to begin. In this article we’ll cover:
- Who should I define as my target audience?
- How do I find out who my specific audience is?
- How do I reach them on LinkedIn effectively?
Create A Profile That Reflects Who You Are And What You Do
Your LinkedIn profile is the face of your business online. It’s how potential clients and customers find out about you, and it’s where people go to learn more about what you do. Make sure that this information is up-to-date, accurate, and reflects who you are as a professional.
If possible, use a professional headshot instead of an image taken from social media or elsewhere online (unless it’s an accurate representation). Include links to relevant websites like blogs or portfolios; these will help potential clients get more information about what drives your work ethic and interest area.
Nurture Relationships
LinkedIn is a great place to nurture relationships, and it’s important to maintain them over time. The value of being responsive and helpful cannot be overstated. It’s also essential that you’re authentic and genuine in how you engage with others on LinkedIn–if people feel like they’re being marketed at, they’re going to tune out pretty quickly, says Bret Talley.
Publish Engaging Content That’s Relevant To Your Audience
LinkedIn has its own publishing platform, so choose a title that grabs people’s attention and makes them want to click on your article. Use keywords related to your industry, but don’t go overboard; this isn’t Google Search Engine Optimization (SEO).
Add images in the form of an infographic or video if possible — these tend to perform better than plain text posts on LinkedIn because they’re more visually appealing and easier for readers’ brains to process information from, which means they’ll get through more of what you have written! Make sure all images are high quality too: no blurry photos or low resolution graphics here!
