The dictionary meaning of “premium” is something of higher or higher quality. A premium brand must have specific attributes, tangible or not, to add value to the product. We often consider premium products or premium items (ของpremium which is the term in Thai) to have differentiated packaging and design, but is that enough?
Value x Price
Each individual has their preferences and personal characteristics, so we see products and services from different perspectives. For example: if you put on makeup every day, you know the importance of a good foundation that doesn’t run down and doesn’t “crackle” during the day, right? So, you will likely opt for a brand that offers superior quality, even if the price is a little high. The choice will be made by the value of the product and not the price. If you prefer not to use so much makeup, maybe the characteristics of a foundation don’t make much difference to you, and the choice is made based on the product’s price.
What do we want to exemplify with all this? No product is expensive or cheap; in fact, it all depends on the importance and value you see in it, and of course, the quality presented!
But Is Every Product With A High Price Premium?
Take a look… Don’t get carried away by a high price; it doesn’t always mean quality. We always say here on the blog and our social networks that one of the most important things is to know the brand of those who buy.
For example, if a product is a premium, it must-have ingredients and components worthy of this title. This transparency must exist; after all, if the product has high quality and fulfills its promises, it is a pride to present it to our customers.
And it is worth saying that the concept of the premium goes beyond the product. Transparency and quality must exist in all the experiences you have with the brand, such as service, product receipt, use, after-sales.
Enough Of A Thousand Products On The Shelf
It is believed that consumption must be conscious, so how about replacing a thousand products on the shelf with one that meets your needs? Assuming that premium products have superior quality, they must meet the proposed demand. So there is no need to use many products, but one that meets the needs of your hair.
Speaking Of Conscious Consumption
A very nice point to note is: is the brand you buy responsible for the waste it generates, does it reverse logistics, and is it sustainable? These points are essential because they show that the company does not care only about the sale but about the care, the customer, and the environment in which it operates. It is also essential that you always pay attention to the use of sulfates and parabens; after all, they are extremely harmful to our health and the environment.